At its most basic level, a brand is made up of all the marketing elements that can be trademarked—logos, symbols, slogans, packaging, signage, and so on. Strong brands mix and match these elements to perform a number of brand-related functions, such as enhancing or reinforcing consumer awareness of the brand or its image and helping [...]
Posts under ‘Internet’
Optimizing Your Membership Site For Search Engines
Keep them together – keyword proximity
While you do not have to keep all the words in your keyword phrase together for search engine optimization, keeping them close together will add search engine value.
Don’t forget to vary your keywords – LSI
In addition to keywords, search engines look for phrases that they expect to see relating to [...]