THE PAINFUL TRUTH is that the Internet has been a letdown for most companies—largely because the dominant model for Internet commerce, the destination Web site, doesn’t suit the needs for those companies or their customers. Most consumer product companies don’t provide enough value or dynamic information to induce customers to make the repeat visits—and disclose [...]
Posts under ‘Business’
Fight The Price Battle Out
Although we feel strongly that direct, retaliatory price cuts should be a last resort, we do recognize that it is sometimes simply impossible to avoid a price war. Clearly there are times when you must engage in a preemptive strike and start a price war—or respond to a competitor’s discount with a matching or deeper [...]