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Posts under ‘Business’

Optimizing Your Membership Site For Search Engines

Keep them together – keyword proximity While you do not have to keep all the words in your keyword phrase together for search engine optimization, keeping them close together will add search engine value. Don’t forget to vary your keywords – LSI In addition to keywords, search engines look for phrases that they expect to [...]

The Knowledge Management Initiative

Even though the goal of Knowledge Management (KM) isn’t reengineering, a KM program is likely to highlight inefficiencies and inequities in the corporation that management may feel compelled to rectify. For example, if a KM initiative reveals that higher-level employees are performing tasks that could be done less expensively by other employees, then the burden [...]