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Posts under ‘Business’

Considering The Criteria For Channel Marketing

An important step in determining if channel marketing is beneficial is to assess if it better meets the desires of the target market. Channel marketing proves to be a “fit” if the process better responds to the desires of the target market than the organization could do alone. An organization must answer the question, “Will [...]

The Terms Of Direct Marketing

An organization that markets directly to their end users to sell their products or services is benefiting from direct marketing. Based on the characteristics and resources of the organization and their target markets, direct marketing may be an attractive approach to generate revenue. Direct marketing occurs when the “producer” connects with the end user. The [...]