Your position on the growth line is reflected in your story. In this case, the other people can listen to your story and place you with great accuracy on the line. Two significant pieces of management knowledge can be found by knowing where you are on the growth line and how you tell the corresponding story. The first lesson is the story and stage match. Are you entrepreneurial but acting like a bureaucracy? If you are at the professionally managed stage but your story is entrepreneurial, inconsistency occurs. If the story doesn’t match the stage of your company development, mixed messages are sent to employees. The results are a story that breeds distrust and disbelief.
Your story is not something you must acquire. Fortunately or unfortunately for you it already exists. You may or may not like what you hear but you must listen carefully to the signals that tell your story. Not all is lost if your story is less than desirable. You can shape it into anything you wish. You may decide to be creative or allow it to be dull and boring. It may be developed around purpose and passion, or it may evolve from a core of despair. You can be a powerful culture with people who believe in your story. Remember the key to a successful story is that it must be authentic, congruent, and believable. So, you have to be patient for it. If you always remember it, you can go on to prepare the business plan.