Theme is very important f
or advertising. As we know, if advertising have no theme, the message which is contained inside of that advertising will be difficult to be delivered. For example, when we want to advertise some cigarette brands, we have to make a theme which is related to those cigarette brands. If those cigarette brands offer mint favor, we can make a winter theme which can show that those cigarette are cold because of the favor. From that fact, we can see the function of the theme in advertising. This thing is not only operated in the ordinary advertising but also in all kinds of advertising. We can see that the advertising in television also uses it. With certain theme, they do some efforts to attract the buyers or customers. If the theme is suitable with the product and the advertising, it will be possible that the advertising will be success.
The other thing which is important in advertising is placement. The good placement will give best results. For the outdoor advertising, the placement takes a big role. We surely ever see the advertising which is covered by the other buildings or many other things. That kind of advertising is included to the failed advertising because of the placement. In television advertising, the placement means time. The right time of the advertising to be showed will also give the best result. But sometimes, that right time is very expensive for each minute or each second.
The last which is still important is the quantity. Besides the good placement, we have to pay attention about the quantity. If we have big quantity of advertising, it means that we make our advertising becomes more and more visible. Many people can see our advertising in many places. That can be some advantages for us.